MRS MAC’S

Behind every great man is his Mrs

Mrs Mac’s is not as well known on the East Coast of Australia as they are in WA. To broaden the brands appeal nationally, we created a fun and cheeky campaign using a series of gritty portraits.

Mrs Mac’s typical pie eating customers are a hard working lot. They rise each day to perform their job the very best they can. Good men doing good work.  Whether it’s building, digging or driving, they have high quality standards. In working class Australia, the partner you depend on, is known as your ‘Mrs’.